Infographic Design

With infographic design, the foundation of any good infographic is data visualization. Always take the opportunity to display information visually. If there isn’t any data visualization, or if some pictures are missing in the whole context, then you are doing too much telling and not enough showing.

Typography can make or break a design, but it should not be the solution to a data visualization problem. More often designers begin an infographic with excitement, but they lose steam fast as they continue down the page. This often leads to poor design solutions, like using typography to show off a big number instead of visualizing it in some way. Typography does have its uses, which should not be ignored when creating an infographic. The title of the infographic is a good opportunity to use an eye-catching font and to give it a treatment that fits the theme or topic. The right title design can engage people enough to scroll through. Headings help to break up an infographic and make the data easier to take in.

Organizing an infographic in a way that makes sense and that keeps the viewer interested is not always easy. Usually, you will be given a lot of data and will need to create a visual story out of it. This can be challenging at first, but you can follow some general rules to make things easier. Organizing the data and sectioning off data without relying entirely on headings is a good way to break the monotony.

All good stories have a beginning, middle and end. Infographics deserve the same treatment. Every good infographic has a hook. This hook is the main point of the design. Placing the hook at either the center or very end of the infographic is usually the best so that it grabs more attention. Give the most important information the most visual weight, so that readers know what to take away.