Brochures are a great way for a company to further brand their company. Whether a company is trying to sell something, inform their target audience of their services, or simply serving an educational purpose it’s important that you understand the objectives.

You should always take some time in the initial stages to clarify some of the projects objectives. This will help in the design process.

Size

Size is an important factor. It not only gives you an exact space to work with but it will help you if you are involved in the process of obtaining an estimate from a printer. Printers often will ask for the flat size of the piece, meaning what size it is before any folds.

Color
Clarifying color decisions early on will not only help in the design process but will make a big difference in printing prices. For instance, using 2 color spot/PMS is cheaper than 4-color CMYK.

Folds
There are different types of folds for brochures. It’s important to know the way the brochure will fold prior to designing so that you can create a unified piece. You can consult with the printer on this.

Bleeds & Margins
Most brochures do have bleeds incorporated into the design.  A bleed basically extends the graphical elements past the document size/trim size so that when the piece is being trimmed there are no white lines around the document size.

Fonts
For print projects, you should use postscript or Open type fonts. Open type fonts are mac and pc compatible.

Graphic file types
The main file formats that are used for print are TIFF and EPS. Both file formats, regardless of whether the graphic is bitmap or vector, should be in CMYK color mode. Bitmap images should be saved at 300 dpi unless specified otherwise. TIFF file format should be used for photographs or bitmap images. EPS file format should be used for vector graphics.

brochure design